Topic: Ad Campaign - Learning from BMW
There are a lot of really dumb ads out there. However, I think BMW gets it right. And I'm not even a car person (in fact, if I could, I'd drive an old 80's Ford pick-up. Really.)
Anyhow, BMW launched an ad campaign awhile back that I think we can learn from.
It's called, "The Story of Joy."
Remember my post from way back about telling your story? Well, BMW does just that-sharing more about what they're all about rather than just talking at you. Do they still want us to buy their cars? Yes, but they also want us to know & fall in love with their brand- their story.
One of their taglines says it perfectly & gives us something to think about in how we create & shape our own business identities:
"We realized a long time ago that what you make people feel is just as important as what you make."
What does your brand/blog/site/shop make people feel?
No comments :
Post a comment ( 0 )