{image courtesy Apartment Therapy}
I admit it. I'm obsessed with makeovers. Of any kind really. People losing weight, cutting off inches of their hair....but mostly room transformations. I just love a good shock. And it always feels nice- like, 'well hey now, there is hope.' With spring around the corner, I bet some of our shops need a little dusting off and smartening up. Short of an official re-launch, here are a few things to spruce things up a bit!
1. Photo Refresh: You know you have at least a couple that could be better. Maybe try something different; introduce staging or props, new location or background, vary the angle? {ps. here's a few of my own photography tips}
2. Focus on Color: Open up that box of Crayola's and reconsider how you've described your items. Is it yellow or maybe ochre? Green or endive? Blue or Ocean? {tip: I love Martha Stewart's Paint names, do keep in mind current Etsy merchandising pointers as well }
3. Pizzazz: Not talking multiple pieces of flair or anything, but maybe just a little sumthin' sumthin'. A new technique? A color you've never worked with? A spin on one of your current items?
4. Updated Profile: Maybe it's just me, but I wrote that thing ages ago & hadn't really given it a second look. I was horrified & embarrassed to rediscover mine- a virtual babbling mess. Rewrite yours to establish your brand, tell your story, and differentiate your shop.
5. Usher in the New: If you've got the time add hints of the upcoming season to your shop with a few new items. Too busy to add to the collection? Perhaps just rearrange your shop items to keep things fresh.
There we go- a quick & easy dusting off! Have a quick tip of your own? Do share!
