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Story of My New Brand Design

Wednesday, October 13, 2010

Still getting used to my new brand design over here. Sometimes I find myself just looking at- it's a mixture of love & pride I think.

But it really does feel like "me." 

I thought I'd share a bit of the design process....

So once I had finally decided that I had grown out of my last design & was looking for a transformation...I had to make a decision about how to get it done. And true to my stubborn, independent, must-do-it-all personality, I decided to give it a try myself!  

I considered embroidering my name on linen, using an extreme close-up of one of my products, or piecing together bits of my favorite fabrics as the background. But in the end, I didn't want to be committed to a specific print & since my shop doesn't focus on embroidery that went out the window too.
Sooo, I began focusing on colors...which probably became obvious with my excessive posts on color mixes & palettes! This is a little collection of color I made which felt like a good representation of me & where I wanted my shop to go.

So then, the design. I thought about it for about 2 weeks & then one day I just knew what I wanted; a handmade flower on top of linen.  I went for yellow on gray & scrapped the teal. That night I made a few sketches playing with the layout:

As for my typeface, I imagined either a typewriter-y or my own handwriting. Here's a few attempts:
Ultimately, I chose a typewrite print I found online.

This mood board I made from shops & items I'd stored away in my favorites, helped me narrow down the feeling, style, point of view I was hoping to achieve.

Then, off to gather supplies.... 
I found a lovely gray linen & a thick butter yellow felt.  As soon as I could, I hid myself away in the studio & made gobs of flowers. Felt poppies, linen chrysanthemums, cotton magnolias. In the end, I went with the felt poppy...the little flower that has become such a big part of my shop!

With the linen ironed & the flower perfect, I set up my photography area next to our big living room window.  Satisfied with what I saw, I handed it over to my husband who cropped it, added my typeface, & set the pixels. And then, quick as that, it was all done.

Hooray! I danced & jumped & squealed around the house...coming back to look at it again & again.   And two weeks later, I'm still admiring it......and the process I took to get there.


live a colorful life said...

Fascinating to read about the process. And the end result seems like just the right representation of you and your shop.

Terri said...

I really do love the new look, I have been working with 2 designers to get mine right and I am just not feeling it. Thanks for sharing how you came up with yours

m.fay said...

happy to find your blog, its darling!


hope you stop by my blog and say hello.